Babes and Booze

2012-01-29T22:19:00.000-08:00

This makes me think of the time I worked at a cafe one summer and a woman asked me to make a Latte out of the milk she had brought...upon asking what kind of milk it was I learned that it was "freshly squeezed"- yep, squeezed- and should have been in a bottle instead of a Latte, y'all got me? ...that being said, this campaign has nothing to do with women who enjoy lactate lattes, but it does have to do with drunken babies- or at least babies who appear to be under the influence.

As we all know, many here in the United States seem to be less keen to those under the age of 21 being associated with alcohol, but because this is a foreign ad- made for L’Univers de Chocolat, a world renowned French confectionary based on Sao Paolo, Brazil- this juxtaposition of babies and alcoholic-filled chocolate was sure to be taken with a lighter heart.

While successful in the "thought-provoking" category, the ads seem to be somewhat of a borrowed interest, which in this case isn’t necessarily a bad thing... It's always a good laugh to picture the swaying toddler staggering in front of you as having had one too many bourbon and cokes, but in reality, the only time babes and booze really have anything to do with each other is when "babes" denotes a different definition. Babies have nothing to do with chocolate and nothing to do with alcohol, but putting them all together is a definite way to spark interest, which is exactly what happened and enough so to bless creative directors, Felipe Cama and Alexandre Lucas, with a Gold Outdoor Lion award at the Cannes National Advertising Festival.

The campaign seems to target a crowd accepting of humor, yet “sophisticated” enough to splurge on whiskey-filled chocolates. While at first it might seem like an obvious target would be an audience above the age of 21, we have to remember that these ads were displayed in foreign countries- all of which have lower drinking ages. The ads do suggest a certain level of potency of the whiskey inside the chocolates- although, it might just be because the babies obviously aren’t used to alcohol. Because the product isn’t exactly a commodity, the goal is to convince consumers to indulge. Because the product is of a definite “class,” using the drunken babies as a sort of buffer allows the onlooker to feel like they are worthy of purchasing this type of luxury.

While the campaign may not do much in terms of selling the qualities of the chocolate, it does suggest that the whiskey is strong and the taste is addictive, which led to these overdoses of indulgence on the babys' parts. Overall, the campaign successfully administers borrowed interest in a positive light and grabs the attention, and tongue, of any curious onlooker.

via PSFK: http://www.psfk.com/2012/01/drunk-babies-chocolate-ad.html#ixzz1kbS3ygbC

Windows of Opportunity

2012-01-29T22:14:00.000-08:00

For spring break a few friends and I are road-tripping to "America's Favorite Highway Oasis," also known as South of the Border, where my shoes once stuck to the bathroom floor for a few uncomfortable minutes right before I found a nice long black hair in my burrito... I'm not lying. Well, we aren't road-tripping THERE, but we are without a doubt driving through it for no real reason other than to cringe with delight....

Naturally some of us will be trapped in the back seat during this road-trip, battling carsickness and boredom, looking for anything to keep us entertained. Too bad GM is only in the WORKS of developing the Windows of Opportunity Project, an interactive experience that would allow those in the backseat to leave the driver alone and finally have something to do.

Not only would this technology allow you to connect with the outdoors as they pass, but also would grant you the ability to interact with “backseaters” in other cars. As quoted in the article I’ve attached below, “It suggests a means of connecting with people who hitherto were in close proximity to each other yet were completely isolated from one another”. I find the concept really interesting and innovative and feel as if it would be a truly remarkable turning point in the way we ride in cars.

I guess though, for now, those of us stuck in the back seat this spring break will just have to rely on picking through our South of the Border burritos to keep us busy.

http://www.psfk.com/2012/01/gm-smart-glas.html#ixzz1kb2v5fim

This Here | That There

Babes and Booze

Windows of Opportunity